Feb 16

asiamoney-award Left, Mr. Piyasvast Amranand, THAI President, (Right) Mr. Richard Morrow, Editor of Asiamoney.


It’s nice to be honoured, but when you are liked and admired at the same time, that is something special. THAI President Piyasvasti Amranand has been given another accolade when he was named “Best Executive 2010 Thailand” and when his staff at the airline said he well deserved it, then it is something special. That was recently the case when the President received the honour bestowed upon him by Asiamoney magazine.


president-1 Left President Piyasvasti Amranand relaxing, reading a book

The award was given to Mr. Piyasvasti Amranand, President of Thai Airways International, in recognition for his leadership and the comprehensive restructuring of the company over the past year in office. It went on to state that Mr. Amranand “played a pivotal role in the Company’s turnaround, through rapid improvements in the cost structure and repositioning itself in the market.” That in it is quite an accomplishment, appreciated, naturally, by everyone in the airlines. When he accepted the office as president he said he would make some changes, and they proved to be not just idle words. Recalling his speech when he was but five weeks in office, he said that major reorganization was taking place that would make all levels on management more accountable, with performance evaluation being introduced throughout the organization. In the field of sales and marketing, he set the target for THAI’s Internet tickets sales to be increased from under 4% presently, to over 15% within two years.

He also promised that THAI would be revitalized to return its former eminence as one of Asia’s top three airlines, a reputation it had enjoyed for so many of its early years. As I wrote in my blog back then, with such encouraging words, who wouldn’t be proud to be a part of Thai Airways.
The award was presented to Mr. Amranand at an Asiamoney award dinner held at the Four Season’s Hotel in Hong Kong on 24 February 2011, with approximately 300 guests and awardees in attendance.

asiamoney-mag
Asiamoney Magazine is a leading monthly financial and capital markets publication for corporate and finance readers and investors. Every edition of Asiamoney provides corporate information, CFOs, CEOs and asset managers worldwide with valuable commentary and analysis on trends, deals, institutions and individuals that are significant and insightful to the financial markets in Asia. The magazine is published eleven times per year in print and digital format. The publication is circulated throughout Asia to subscribed readership.

This feature was prepared by Harold Stephens, Correspondent for Thai Airways

Note: The article is the personal view of the writer, prepared by him, and does not necessarily reflect the view of Thai Airways International Public Company Limited.

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